Creating high-quality branded content comes with its own challenges, like managing tight deadlines, balancing advertiser goals with editorial integrity, and soliciting client feedback.
As a former managing editor for several top lifestyle brands, I was the go-between clients and freelance writers, keeping projects on track and making sure the final product worked for everyone.
That experience taught me how to create content that delivers for advertisers, keeps readers interested, and feels like a natural fit for the publication. If that sounds like a skill set you’d love to have in a writer, I’m here if you need me!
MY CLIPS
I’ve worked on branded content projects for more than 20 different brands and organizations. Here are some favorites:
Credit Cards
AFAR, 5 Top Beach Clubs Around the World for the Ultimate Summer Getaway
AFAR, These 5 Unexpected Destinations Will Inspire You to Go Off the Beaten Path on Your Next Trip
Cruise Lines
AFAR, Why This Cruise Is the Best Way to See the Northern Lights in Alaska
AFAR, 3 Itineraries for the Ultimate Tropical Getaway
AFAR, 4 Adventure-Filled, Eco-Friendly Cruises
AFAR, How to Enjoy the Caribbean by Luxury Yacht—Without Actually Owning or Chartering One
Virtuoso, Cunard’s Royal Connection to British History
Virtuoso, How to Set Sail in Southeast Asia with Star Clippers
Destination Management Organizations
Virtuoso, Capitalize on the Unexpected in Washington, D.C.
Matador Network, A Sustainable Travel Guide to Vermont’s Legendary Green Scene
Matador Network, 4 Vermont Road Trips Perfect for Your EV
AFAR, A Guide to the Best Food in Kansas City
AFAR, How to Make the Most of a Long Weekend or Stopover in Al Ain
AFAR, How to Go Off the Beaten Path in Monaco
AFAR, How to Experience Buffalo’s Vibrant Arts and Architecture
Hotels
AFAR, Engage with Compelling Art at These Southern Hotels
AFAR, 3 Fabulous Hotels in Historic Cities for Your Next Getaway
AFAR, Why These American Cities Are Perfect for a Fall Escape
Tour Operators
AFAR, For Art Lovers, These One-of-a-Kind Italian Itineraries Were Made for You
AFAR, Discover Your Perfect Off-the-Beaten Path Trip
AFAR, Here’s Your Dream Outdoor Adventure, According to What Type of Traveler You Are
AFAR, 5 Must-Visit Cities If You Love Architecture
Vehicle Brands
Daily Beast, Find Your Under the Radar Luxury
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